About Student Athlete Focus Magazine

Student Athlete Focus is a regional media, education and opportunity platform dedicated to supporting the development and visibility of student-athletes across the OECS.

Built on the promise Talent. Education. Exposure. Opportunity., the platform connects athletes and families with inspiring stories, practical information, recruitment education and credible pathways to regional and international opportunities.

Through our magazine and growing digital platform, we highlight athlete journeys, explain scholarship and recruitment processes, promote academic preparation and connect the student-athlete ecosystem—including families, coaches, schools, clubs, federations, Olympic committees, universities, recruiters, governments, businesses and the Caribbean diaspora.

Our vision extends beyond publishing. Student Athlete Focus is working toward a connected regional ecosystem that includes athlete profiles, recruitment resources, parent education, university networks, forums, showcases and opportunity directories.

Our mission is simple: help OECS student-athletes understand the journey, prepare for the next level, gain meaningful exposure and access credible opportunities—from the schoolyard to the world stage.

EXPLORE THE FIRST EDITION


Stories. Pathways. Education. Opportunity.

FROM THE PUBLISHER

Why We Created Student Athlete Focus

COVER STORY

Throwing Beyond Limits: The Journey of Dominica's Golden Boy — Addison James

ATHLETE JOURNEYS

From the Schoolyard to the World Stage — Kerelle Etienne and Kianne Benjamin

FAMILY & SUPPORT

Supporting the Dream - Cory Mcgee

PERFORMANCE & WELLNESS

Building the Complete Student-Athlete - Carla Yee Sing

EDUCATION & SCHOLARSHIPS

Grades, Eligibility, Scholarships and Preparing for University - Dr. Colin Greene

OLYMPIC PATHWAYS

From Dominica to the Global Stage: Inside the System Supporting the Island's Olympic Dreams - Dominica Olympic Committee

DEVELOPMENT PATHWAYS

The Missing Bridge: How Prep Academies Can Create New Pathways for Caribbean Student-Athletes - Coach LB Jackson of Victory Rock Prep Academy 

FOOTBALL RECRUITMENT

International Futbol Experiences: From the Islands to College and Professional Football - Christopher Saul of IFE

COACHING & MENTORSHIP

Beyond the Court: Coach John Spezia's Caribbean Mission of Basketball, Education and Opportunity

CRICKET PATHWAYS

From Campus to CPL - Vernon Springer 

THE STATE OF OECS SPORT

When Ego Becomes the Opponent

REGIONAL COOPERATION

Stronger Together: The Role of ANOCES - Glenville Jeffers

THE BUSINESS OF SPORT

Building the OECS Sports Economy  - 

SPORTS TOURISM

From Champions to Destinations: How Saint Lucia Is Building a Sports Tourism Brand

BEYOND BORDERS

French West Indies Basketball Development and OECS Opportunities — Waks Basket Club

NATIONAL TEAM JOURNEY

Antigua and Barbuda U20 National Team — Journey to the Next Round

Inside the preparation, challenges, lessons and ambitions driving Antigua and Barbuda's next generation of national football talent.

NEXT GENERATION

Who Comes Next? Emerging OECS Student-Athletes to Watch


ONE REGION. MANY JOURNEYS. 

LIMITLESS POTENTIAL.

Student Athlete Focus is a regional media, education and opportunity platform helping student-athletes and their families understand the journey, prepare for the next level, gain meaningful exposure and connect with credible opportunities.

Talent. Education. Exposure. Opportunity.

Next Issue will be out on July 31st 2026 

OUR PROMISE

To help student-athletes:

UNDERSTAND THE JOURNEY
Learn what it takes to progress in sport and education.

PREPARE FOR THE NEXT LEVEL
Access information on academics, recruitment, scholarships and personal development.

GAIN MEANINGFUL EXPOSURE
Tell authentic athlete stories and showcase regional talent.

ACCESS CREDIBLE OPPORTUNITIES
Connect athletes and families with pathways, institutions and networks.

WHO WE REACH

ONE CONNECTED STUDENT-ATHLETE COMMUNITY

Student Athlete Focus is designed to reach a focused regional audience connected by sport, education, family and opportunity.

STUDENT-ATHLETES

Young people pursuing excellence in football, basketball, cricket, athletics, volleyball, swimming and other sports.

PARENTS & FAMILIES

The people making critical decisions about education, travel, equipment, nutrition, technology, banking and their children's futures.

COACHES & SPORTS LEADERS

The professionals and volunteers responsible for athlete development and sporting programmes.

SCHOOLS, CLUBS & ACADEMIES

The institutions where student-athlete development begins.

ASSOCIATIONS & OLYMPIC COMMITTEES

The organizations responsible for competition, national representation and athlete pathways.

UNIVERSITIES, COLLEGES & RECRUITERS

Institutions and professionals searching for prepared and talented student-athletes.

GOVERNMENTS & DEVELOPMENT AGENCIES

Stakeholders investing in youth development, education, sport and regional mobility.

BUSINESSES & CORPORATE PARTNERS

Brands seeking meaningful engagement with young people, families, communities and the wider sports ecosystem.

THE CARIBBEAN DIASPORA

A global community with strong connections to Caribbean youth, education, sport and development.

For advertisers, this is more than a youth audience. It is a connected community of athletes, families, decision-makers, institutions and opportunity providers.

REGIONAL DISTRIBUTION

WHERE THE MAGAZINE WILL BE SEEN

Student Athlete Focus is built around strategic distribution, placing the magazine where sport, travel, education and opportunity connect.

AIRPORTS & TRAVEL TOUCHPOINTS

Printed copies will be strategically placed at selected airport and travel locations across participating OECS islands.

This provides visibility among:

Travellers • Sports Teams • Families • Business Professionals • Government Officials • Diaspora Visitors • Tourism Stakeholders

SPORTS ASSOCIATIONS & FEDERATIONS

Copies will be distributed through participating national and regional sporting organizations.

TOURNAMENTS & SPORTING EVENTS

The magazine will be available at selected:

Regional Tournaments • Youth Competitions • Showcases • Camps • Combines • Championships • Sporting Conferences

SCHOOLS, CLUBS & ACADEMIES

Targeted distribution will place the publication directly within student-athlete communities.

DIGITAL DISTRIBUTION

Every issue will have an extended digital life through:

Website • Digital Magazine • Social Media • WhatsApp Sharing • Email Campaigns • Partner Networks • Diaspora Networks

PRINT + DIGITAL + ON-THE-GROUND DISTRIBUTION

The distribution strategy is designed around one principle:

Be present where student-athletes compete, where families make decisions and where opportunities are created.


STORIES THAT INFORM.
JOURNEYS THAT INSPIRE.

ATHLETE JOURNEYS — Authentic stories about ambition, sacrifice, discipline, setbacks, breakthroughs and progress.

EDUCATION & SCHOLARSHIPS — Practical information about academic preparation, eligibility, applications and scholarship opportunities.

RECRUITMENT EDUCATION — Helping athletes and families understand recruiting, athlete profiles, video, communication with coaches and the realities of the process.

PARENT & FAMILY GUIDANCE — Resources to help families make informed decisions and support young athletes.

HEALTH, WELLNESS & PERFORMANCE — Training, recovery, nutrition, mental preparation and athlete development.

LEADERSHIP & LIFE AFTER SPORT — Preparing athletes to become leaders, professionals, entrepreneurs and positive contributors to society.

REGIONAL PATHWAYS — Highlighting the role of clubs, schools, associations, federations and Olympic committees.

SPORTS TOURISM & THE SPORTS ECONOMY — Exploring how sport can create opportunities for athletes, communities, businesses and Caribbean destinations.

 

PUT YOUR BRAND INSIDE 

STUDENT-ATHLETE JOURNEY

ADVERTISING                                                                                  Value 

BACK COVER Highest-impact premium placement              $1,500 

INSIDE FRONT COVER Premium opening position               $1,000 

INSIDE BACK COVER Premium closing position                    $1,000 

FULL PAGE Strong brand storytelling and visibility              $700 

HALF PAGE Accessible targeted brand exposure                   $500